Optimizing Instachew Application and Website
E-comm Website Design
Product Design
Instachew is a pet technology company that designs and manufactures innovative pet products, enhancing the lives of pets and their owners through smart, connected devices. Their offerings include automated feeders, smart water fountains, and interactive toys aimed at improving pet care and convenience.
Overview:
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Krishna Rana: UX Design ( E-com ), Visual Design
Prapti Gosain: Product Design, Visual Design
Team:
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Instachew has 70K+ users currently using their app for:
Instachew wants to come across as a “brand” as it works with many big retailers. However, the current state of their website and app does not reflect proper branding design and cohesiveness with current aesthetic standards.
With the plan to expand and evolve their app in the near future and make
InstaChew 1-Stop-Shop for pets. That’s why it was crucial to optimize their current design and experience of the app.
Monitor Devices
Insurance
Shop Products
Book Services
Key Screen Redesign
Streamlined Onboarding
Clear Task Flow
Updated Information Architecture
Updated Heuristics
Functional and clean UI
New Icons
Detailed overview of the services
Clear Product Pages
Website Redesign
Before
After
The goal of the pet services page is to allow pet parents to add services or interact with their devices easily.
Recognizing the importance of advertisements, we repositioned the ads to a less distracting area below the main content, ensuring that the primary functions remain accessible and user-friendly.
To optimize user interaction, we redesigned the page to focus on user needs. We added a food tray status bar to show users at a quick glance when they need to refill and moved the schedule button to the schedule feeding section, making feeding and tracking the main functions. Users can easily add and edit schedules from this section.
Web Re-design
To enhance INSTACHEW's commitment to innovative pet care, we redesigned the website and mobile app with a user-centered approach. By streamlining navigation, updating visual design, and optimizing the mobile experience we created a seamless and engaging user experience that reflects the brand's values and simplifies and amplifies experience of pet care for pet owners.
This work was pitched to Instachew’s founders.